Mackenzie Investments  

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments. 

Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset-management partner for Canadian financial advisors and their clients. 

At Mackenzie Investments You Can Build Your Career with Confidence. We are proud to be recognized as one of Canada’s Top 100 Employers for the fourth consecutive year and one of Canada’s Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals. 

Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues!  Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.

Position Summary

The Senior Associate, Product Marketing supports the execution and ongoing management of product marketing content across presentations, sales enablement tools, digital channels and recurring reporting materials.

The role is responsible for ensuring content remains accurate, current and aligned with product, investment team and market developments. This includes managing recurring content deliverables, coordinating product and shelf-related changes, and working with key stakeholders to move materials efficiently through development, review, approval and distribution.

With a builder mindset, the Senior Associate will also manage and continuously improve the workflows used to create, update, approve and distribute product marketing content. A key focus of the role will be identifying opportunities to use AI, automation and standardized processes to reduce manual effort, improve accuracy and accelerate delivery.

A strong understanding of asset management products, reporting materials and product marketing processes is essential, along with the ability to translate business needs into practical and scalable content workflows.

Key Responsibilities

Manage Content Workflows, Automation and AI Enablement

• Manage and continuously improve workflows for developing, reviewing, approving, updating and distributing product marketing content
• Identify manual, repetitive or fragmented processes that can be simplified, standardized or automated
• Use AI-enabled tools to support content development, information gathering, quality control and recurring content updates
• Develop templates, processes and documentation that improve consistency, accuracy and speed across product marketing deliverables
• Partner with Marketing Operations, Digital and other stakeholders to implement workflow and automation improvements
• Track recurring deliverables, dependencies and approvals to ensure work progresses efficiently and on schedule
• Help establish appropriate governance and quality-control practices for the use of AI within product marketing processes

Manage Product Marketing Content and Reporting

• Manage the development, maintenance and updating of product marketing materials across presentations, sales enablement tools, web content and recurring reporting deliverables
• Coordinate recurring updates to monthly fund profiles and related product marketing materials
• Coordinate the production and ongoing maintenance of fund books and other recurring reporting materials
• Ensure product marketing content accurately reflects current product information, investment commentary and positioning
• Maintain clear schedules, ownership and approval requirements for recurring content deliverables
• Work with internal stakeholders to resolve content gaps, inconsistencies or outdated information
• Support the ongoing organization and management of content within marketing enablement and content management platforms

Execute Product and Shelf Management Initiatives

• Coordinate the marketing execution of product changes, investment team updates and other shelf management initiatives
• Manage required updates across marketing materials, digital content, sales tools and website product pages
• Work with Product, Compliance, Legal, Digital, Investment and other teams to establish implementation requirements, timelines and approvals
• Ensure product-related updates are completed accurately, consistently and in alignment with regulatory requirements
• Identify all affected content and channels when product or investment-related changes occur
• Monitor implementation progress and proactively address risks, delays or dependencies

Qualifications and Experience

• Three to five years of experience in product marketing, marketing operations, content operations or a related role
• Experience in financial services or asset management
• Canadian Securities Course or other relevant industry certification is an asset
• Strong knowledge of asset management products, product marketing materials and recurring reporting deliverables
• Experience managing, documenting or improving content-development, review and approval workflows
• Demonstrated experience using AI-enabled tools, workflow automation or process-improvement techniques to increase efficiency, accuracy and scalability
• Experience coordinating recurring reporting processes and ongoing content maintenance
• Experience working with content management and marketing enablement platforms, such as Seismic, is an asset
• Strong organizational and project management skills, with a high level of attention to detail
• Ability to manage multiple priorities and coordinate effectively across cross-functional teams
• Ability to assess existing processes, identify inefficiencies and recommend practical improvements
• Strong written and verbal communication skills
• University degree

The expected annual base salary range for this role is $69,000 - $83,500, which is determined based on skills, knowledge and experience and geographic location. In addition to base salary, this role is eligible for annual short-term incentive, health and well-being benefits, retirement and savings plan, paid time off and career development.

Benefits:  

• COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component. 

• EMPLOYEE BENEFITS & INSURANCE: competitive health and dental coverage, flexible plan for you and your family and short-term & long-term disability plans. 

• RETIREMENT SAVINGS PROGRAMS: voluntary Group RRSP enrolment with employer matching component. 

• WORK LIFE BALANCE: paid volunteer days, competitive time off including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements. 

• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background). 

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas. 

Mackenzie Investments is an accessible employer committed to providing barrier-free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.    

How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to https://www.mackenzieinvestments.com/en/careers.  

Artificial Intelligence in Recruitment: As part of our Talent Acquisition process, we may use artificial intelligence and automated tools to support activities such as candidate sourcing, application review, and interview scheduling. These tools support the recruitment process; all hiring decisions are made by people. 

We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted. 

Please apply by August 7 2026.

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