Grade: 7A

Division: Marketing

Referral Level: Level 1

Location: Toronto

Reports to:  Director Digital Marketing

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments. 

Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset-management partner for Canadian financial advisors and their clients. 

At Mackenzie Investments You Can Build Your Career with Confidence. We are proud to be recognized as one of Canada’s Top 100 Employers for the fourth consecutive years and one of Canada’s Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals. 

Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues! Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals. 

The Role: We are seeking a motivated and strategic Manager of Marketing Technology to join our dynamic team. This role is central to our mission of creating sophisticated, data-driven, and personalized experiences for our customers. You will be the primary driver for our web personalization and AI initiatives, from strategy and intake to execution and analysis.

The ideal candidate is a proactive learner, passionate about leveraging technology to solve business problems, and possesses a strong foundation in digital marketing. While direct experience in personalization is a huge plus, we are looking for someone with aptitude and desire to grow into a subject matter expert. This position will also play a crucial role in shaping our future by exploring and implementing AI-powered automation to enhance our marketing efforts

Key Responsibilities:

Web Personalization & Optimization:

• Lead the end-to-end management of web personalization campaigns using Adobe Target, including A/B testing and AI-driven activities.
• Collaborate with stakeholders to gather requirements, define campaign objectives, and translate business needs into technical execution plans.
• Develop a deep understanding of Adobe Customer Data Platform (CDP) to build and refine audience segments for targeted experiences.
• Analyze campaign performance, derive actionable insights, and create compelling narratives that tie results back to business objectives.
• Act as a thought leader, educating the team on new personalization techniques and opportunities to innovate.

AI & Marketing Automation:

• Identify opportunities to automate marketing tasks and processes through the development and implementation of AI agents.
• Develop expertise in prompt engineering and automation workflows to become the team's go-to resource for marketing AI applications.
• Stay current with emerging trends in AI and marketing technology to continuously drive innovation.

Data Governance & Compliance:

• Serve as the key point of contact for marketing technology compliance, partnering closely with the legal and compliance teams.
• Ensure all personalization and data-driven marketing activities strictly adhere to internal data policies, cookie consent requirements, and privacy regulations.
• Oversee the processes for data transfer, particularly from the CDP to paid multiple destinations, ensuring all transfers are secure and compliant.

Project & Stakeholder Management:

• Manage the intake and prioritization of marketing technology requests, ensuring alignment with business priorities.
• Serve as the key liaison between the marketing team, technical teams, and external stakeholders, ensuring clear and effective communication.
• Oversee projects from conception to completion, ensuring they are delivered on time and within scope.

Qualifications & Skills

Required Qualifications:

• 3-4 years of experience in a digital marketing and technology role.
• Exceptional communication and interpersonal skills, with a proven ability to manage client-facing and stakeholder relationships.
• Strong project management skills with meticulous attention to detail.
• A strong desire and ability to learn new technologies and concepts quickly and independently.

Preferred Qualifications (A Massive Advantage, But Not Required):

• Hands-on experience with personalization platforms like Adobe Target, Adobe RTCDP and Adobe Analytics.
• Knowledge of Customer Data Platforms (CDP) and audience segmentation.
• Familiarity with AI concepts, prompt engineering, or marketing automation tools.

Benefits:  

• COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component. 

• EMPLOYEE BENEFITS & INSURANCE: competitive health and dental coverage, flexible plan for you and your family and short-term & long-term disability plans. 

• RETIREMENT SAVINGS PROGRAMS: voluntary Group RRSP enrolment with employer matching component. 

• WORK LIFE BALANCE: paid volunteer days, competitive time off including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements. 

• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background). 

The expected annual base salary range for this role is (82,000 - 105,000), which is determined based on skills, knowledge and experience and geographic location. In addition to base salary, this role is eligible for annual

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas. 

Mackenzie Investments is an accessible employer committed to providing barrier-free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.    

How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to https://www.mackenzieinvestments.com/en/careers.  

We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted. 

Please apply by April 24 2026.

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