Grade: P6
Referral Level: Level 1
Division: IGM-Mrkting

IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under management. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments. 

Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy is Mackenzie Investments, founded in 1967. Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support. 

At Mackenzie Investments You Can Build Your Career with Confidence. 

We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them. As part of our team, you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive, while also providing resources to ensure physical and mental wellness were put front and centre. 

Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing. You will thrive in our supportive environment where you can indulge your curiosity to learn, while receiving the feedback you need to refine your skills and abilities. We are dedicated to offering a hybrid work environment when applicable. 

Mackenzie Investments is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas. 

Join IGM's dynamic Market Research & Insights Team. We are a hands-on, forward-thinking team deeply committed to integrating client and advisor voices into every discussion, interaction, and decision. We champion fact-based decision-making, empowering you to make a tangible impact by leveraging market, client, and advisor insights.

As a driven Senior Analyst, Market Research & Insights, you will be a key contributor to our team, applying strong research rigor to assigned projects. You will play a critical role in the end-to-end execution of key research programs, from design and programming to analysis and reporting.

This role requires a high degree of technical expertise with research platforms such as Qualtrics. You will act as a subject matter expert, providing critical support to CX programs and research initiatives, which includes platform troubleshooting, data discovery, survey automation, and providing technical guidance.

The ideal candidate is valued for their meticulous attention to detail, proactive problem-solving, collaborative spirit, innate curiosity, AI-first mindset, and a strong can-do attitude.

Responsibilities will include:

• Research Design Support:Contribute to the design of various research studies, including providing input on questionnaire development and sampling specifications.
• Research Project Execution: Lead the execution of assigned research projects, including survey programming, testing and validation, deployment, and data collection monitoring within the Qualtrics platform.
• Data Analysis:Execute quantitative (statistical) and qualitative (text) data analysis tasks using Excel and Qualtrics tools (e.g., Crosstabs iQ, Stats iQ, Text iQ).
• Reporting & Insights:Prepare drafts of research reports, creating clear, concise summaries and infographic-style reports that translate data into key findings for business partners.
• Dashboard Management: Create and manage insightful Qualtrics dashboards that are user-friendly, visually engaging, and provide real-time access to key performance indicators.
• Platform Administration & Support:Act as a brand administrator and go-to subject matter expert for the Qualtrics platform. Provide and/or coordinate technical support, troubleshooting, and guidance to internal research partners.
• Leverage Generative AI: Proactively explore and apply Gen AI tools to enhance research quality and efficiency across all stages of the research process.
  
  

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Statistics, or related field.
• Minimum of 3 years of market research experience, from survey programming to reporting.
• Experience in Voice of Customer (VOC) research is preferred.
• Proficiency in using Qualtrics or similar platforms is required.
• Interest in applying Generative AI to improve research workflows and output.
• Strong quantitative and qualitative analysis skills.
• Exceptional communication skills for summarizing data and creating reports.
• Ability to thrive in fast-paced, collaborative environments with multiple priorities.
• Proficiency in Microsoft Excel and PowerPoint.

Please visit our career page by clicking on the following link: https://www.mackenzieinvestments.com/en/careers 

We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted. 

Mackenzie Investments is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs. 

Please apply by August 25, 2025. 

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