Mackenzie Investments

  • Senior Manager Institutional Marketing

    Job Location CA-ON-Toronto
    Posted Date 4 days ago(1/14/2019 10:57 AM)
    Reference Number
    # Positions
    Job Type
    Full Time
    Job Industry
    Financial Services and Banking
    Career Level
    Experienced, Management
    Years of Experience
  • Job Description

    Founded in 1967, Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support and as part of IGM (a subsidiary of the Power Financial Group of Companies), is the largest independent asset manager in Canada with $148 billion assets under management.


    Our Vision

    Everything we do starts with the needs of investors, whether they are saving for a child’s postsecondary education, setting money aside for the future needs of a family member with a disability, or funding their own retirement. In fact, our focus is summed up in our Vision statement: We are committed to the financial success of investors, through their eyes.


    Our Values

    Our growth and success are the direct result of our employees, and we strive to create a workplace supported by the following core values: Creativity and Innovation, Strong Decision Making, Collaboration, Courage, Honesty and Integrity, Confidence and Pride.


    At Mackenzie Investments You Can Build Your Career with Confidence by:

    Changing the Game:  We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them

    Making a Smarter World: We believe in continuous learning, understanding what is most important and sharing the benefits of that knowledge

    Being Proud: As a part of our team you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians

    Joining an Unstoppable Team: We build teams that look out for each other, ask the best of each other and deliver the finest work

    Learning and Growing: We offer an environment where you can indulge your curiosity to learn; getting the challenges and feedback you need to refine your skills and abilities.

    Thriving in a Supportive EnvironmentWe have created a workplace where your efforts and career are supported by your team and your leader


    The Role


    The Mackenzie Investments Marketing Team is part of the broader IGM Financial Marketing Organization and is a dedicated team within the Mackenzie Investments Business. Our mandate is to support both institutional and retail advisors in building financial success for their investors. We deliver on that mandate through a variety of integrated product, channel and brand marketing and communication strategies customized for each distribution channel. If you’re looking to join a team of creative, collaborative and digitally savvy financial services professionals, then submit your application and tell us why you’d be a great fit.


    We currently have an opening for a Senior Manager, Institutional Marketing. Reporting to the SVP, Marketing, this role is responsible for providing planning and strategic support to Mackenzie’s Institutional business in Canada, the US, the UK/Europe and Asia. In this role, the Senior Manager will collaborate closely with the Institutional Sales and Service (ISS) team as well as business partners in Marketing and Product to implement complex marketing and communications plans that align with the firm’s key strategic initiatives and business goals. In addition, day to day responsibilities include support and champion brand awareness, competitive intelligence and ongoing marketing initiatives.

    Success in this role requires an in-depth understanding of the institutional investment landscape, as well as integrated marketing experiences in print, digital, media, and content management.


    • Drive the marketing planning process for Mackenzie’s Institutional business including brand awareness and product promotion opportunities
    • Build and manage close relationships with key business partners, both inside and outside Marketing, to understand and influence their strategies and priorities
    • Stay current on best practices and drive strategic thinking for Mackenzie’s evolving marketing processes and effectiveness, prioritizing next steps for short- and long-term strategic planning purposes
    • Coordinate with internal teams to align marketing plans with enterprise goals and objectives
    • Translate the strategic marketing plan into tactical initiatives to deliver effective marketing material across traditional and digital channels
    • Communicate tactical plans by educating and influencing across multiple levels
    • Work with the Product teams to develop institutional presentations and content
    • Coordinate development of thought leadership white papers and targeted institutional communications
    • Ensure consistency in presentation and branding across markets


    • 7-10 years of experience leading integrated marketing strategy and activation in asset management organization
    • Strong understanding of traditional and online marketing trends and best practices for winning B2B marketing
    • Strong, professional team player who can communicate, collaborate and influence effectively
    • Demonstrable understanding of the different channels that asset managers compete in and the breadth of product offerings ideal.
    • Excellent project management skills and commitment to deadlines, processes and policies, with demonstrated ability to build great digital products on time and with a focus on revenue opportunities
    • Bachelor's degree required; Degree in applicable field and CIM/CFA preferred

    Internal Applicants:

    If you are interested in applying for this position please direct applications on-line using the “apply for this job” icon located at the bottom or to the left of the posting. If you would like to refer someone for the position please email the posting using the “email this job” option and have your referral indicate that they were referred by you when completing the application. All resumes should be received by January 28th, 2019.  The Job Grade for this role is 13 and the referral Bonus Level is 3.  If you have any questions regarding this position, please contact Human Resources. Please record your extension number on your resume and cover letter.


    External Applicants:

    We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.


    Mackenzie Investments is an equal opportunity employer and is committed to providing employment accommodations in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. Please advise Human Resources if you require an accommodation.


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